Builtwell—Contracting Brand Identity
Creative Director
Builtwell is an Orange County based residential and commercial construction company that designs and builds extraordinary structures. From floor to ceiling they’ve got you covered. Remodeling a kitchen? Renovating a bathroom? Builtwell has the knowledge and know how to get the job done right. Your home Builtwell.
Builtwell is known for their modern design and attention to detail, which is why they appeal to more design-savvy homeowners. I was brought on board to create a visual identity and brand system that reciprocates Builtwell’s elevated spatial design.
The Logo
The Builtwell logo features sans serif lettering that feels clean and modern. The icon is a monogram. The nail, a tool of the trade, is driven through the stem of the B to enforce the brand ethos.
The Colors
The color pallete started with Keswick Green, the color of the company car—a classic, right-hand drive Land Rover Defender 110.
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Creative Director
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Brand Development
Logo Design
Visual Design
Copywriting
Website