Wolf & Shepherd—Art Direction

Wolf & Shepherd is an innovative footwear company blending sport with luxury. By combining athletic technology with Italian leathers, Wolf & Shepherd’s premium dress shoes perform as hard as you do—day in and day out.

The Catalog

Delivered to thousands of mailboxes across the United States, Wolf & Shepherd mailed their first catalog to both fans of the brand and new, potential customers. I designed the 28 page catalog to tell the Wolf & Shepherd brand story while keeping products top of mind.

The Playbook

Wolf & Shepherd’s Crossover collection created a whole new category of shoes, and therefore new rules for styling. The Playbook is a style guide that teaches you how to comfortably navigate both business and casual settings. From a well-tailored suit to your favorite pair of relaxed drawstring trousers, The Playbook shows the Crossovers’ true versatility and wearability.

Ambassadors

Rob Gronkowski and Steve Nash embody the Wolf & Shepherd man. They have a proven work ethic and drive to better themselves while giving back to their communities. Both Steve and Rob joined the wolf pack after retirement but continued to do great things with their careers. Steve Nash became head coach of the Brooklyn Nets and Rob Gronkowski came out of retirement to win yet another Super Bowl championship.