Healf—Run London
Art Director
Healf is a London-based wellbeing company dedicated to inspiring healthier living by connecting people with the world’s best wellbeing brands. Rooted in the Four Pillars—EAT, MOVE, MIND, SLEEP—Healf empowers individuals to take a proactive, holistic approach to their wellbeing through expertly curated products and insights.
Run London
Blending inspiration with practicality, this curated running guide for Healf encourages movement as part of a holistic wellbeing journey. Focused on accessibility and discovery, it features expertly selected routes for all levels, complete with maps, terrain insights, and mindful running tips. Designed with Healf’s clean, intuitive aesthetic, it transforms running into more than just exercise—it’s an invitation to explore the city, connect with nature, and embrace movement as a daily ritual.
Healf Marathon
Building on the running guides, I concepted an experiential activation for Healf, transforming race day into an immersive wellbeing experience. Designed to support runners beyond the finish line, the activation featured recovery zones, expert-led mobility sessions, and nutrition stations aligned with the Four Pillars—EAT, MOVE, MIND, SLEEP.
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Art Director
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Brand Design
Illustration
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HEALF
Michaila Martin - Creative Lead