WTZ™
Art Director
All too often we overprotect the pieces we enjoy most. Kept out of the elements. Rarely worn. Left on a shelf to gather dust and be admired intermittently. But luxury is meant to be enjoyed. The WTZ Collection brings all the elegance of premium Italian leather and top-of-the-line comfort with the endurance of a weatherized upper and ToothGrip outsole to push further. A step above the rest that’s rugged enough to venture beyond.
Logo
The design process for the "WTZ" logo was a harmonious blend of functionality and aesthetics, drawing inspiration from the unique features of the product it represents. The logo seamlessly integrates elements inspired by the toothgrip outsole of the shoe, embodying the traction and stability it provides. Additionally, the design incorporates a subtle yet impactful representation of a snow-capped mountain, symbolizing the rugged and adventurous spirit associated with the brand.
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Art Director
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Logo Design
Visual Design
Photography
Set Design
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PHOTO
Sam Kweskin - Photographer | Alexandra Gibbs - Digital Tech | Colin Smith - Lighting Tech | Yerham Lee - Talent | Beck Dobrzanski - Talent