FIGS—Fireside & Pink Cloud
Art Director
The FIGS winter color drop introduced two new captivating shades: Fireside and Pink Cloud. Launched during the holiday season, the campaign seamlessly blended functionality with festive style, highlighting the colors’ versatility through striking visuals and heartfelt, holiday-inspired storytelling.
Social
Vibrant imagery and short-form videos highlighted Fireside and Pink Cloud, positioning them as must-have shades for the holidays. Social posts emphasized giftability, pairing the scrubs with festive accessories and showcasing healthcare professionals styled in their winter-ready looks. The colors were woven throughout the holiday campaigns, appearing in elements like branded wrapping paper, advent calendars, and festive packaging to create a cohesive, celebratory experience across all touchpoints.
Designed to drive engagement, the emails showcased the scrubs' versatility, highlighted their giftability, and tied them seamlessly to FIGS’ holiday theme. Clear calls-to-action and festive design elements made the campaign both impactful and memorable.
Product Photography
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Art Director
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Visual Design
Photography
Graphic Design
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Crew
Adam Nagy - Photographer | Cameron Gardner - Digitech | Jess Rodde - HMU Artist | Vivian Kania - Stylist | Isaac Rodriguez - Styling Assistant | Terrance Carty - Talent
FIGS
Julien Dewez - Senior Art Director | Anna Yung - Art Director | Steph Hernandez - Senior Producer | Ally Gillam - Associate Producer | Matthew Howard - Creative Production Coordinator