Cruise Collection
Art Director
Wolf & Shepherd set out to prove that style doesn’t have to come at the cost of comfort. And in the process, created a whole new category. The new Cruise collection is crafted to blur the lines between sport and fashion for individuals who blur the lines between work and play and need a shoe that can dress up and keep up. A versatile collection of modern style and comfort that will have you rethinking your entire rotation. Or maybe reducing it to one.
Custom Typeface—Cruise Bold
Introducing “Cruise Bold,” a custom typeface developed for Wolf & Shepherd’s newest collection. Cruise Bold seamlessly merges clean and minimalistic lines with a striking boldness. Its curves are inspired by track and field, and mirror both the contours of the track and the tooling of the shoe.
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Art Director
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Custom Typeface
Visual Design
Photography
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PHOTO CAMPAIGN
Adam Franzino - Photographer | Bummy Koepenick - 1st Photo Assistant | Sam Rivera - 2nd Photo Assistant | Dom Ellis - 3rd Photo Assistant | Merlin Viethen - Digital Tech | Kelly McCabe - Stylist | Katey Denno - Makeup | Kelly peach - Hair. | Deano Perona - Talent | Kim Riekenberg - Talent | Annie Kunz - Talent | Calvyn Justus - Talent | HDF.LA - Producers