Ernie Ball—Slinky Guitar Strings
Creative Director
Ernie Ball is the world's leading manufacturer of premium guitar strings and accessories. Ernie Ball strings have been played on many of the best-selling albums of all time and are used by history’s greatest musicians including Paul McCartney, Eric Clapton, Slash, The Rolling Stones, John Mayer, Aerosmith, Metallica, and more.
The iconic Slinky line, introduced in 1962, has become a staple in Rock-n-Roll sound. These electric guitar strings allow any musician to get the perfect tonal quality and sound they are looking for.
The Brief
The Slinky guitar string line has not received a campaign refresh since we launched new Slinky gauges at the NAMM trade show in 2020. We would like you to create a campaign refresh for the most iconic string line in the world. This is a blank canvas for you to explore creative ideas.
It will be used as a multichannel marketing campaign. Internally, we would use this campaign for our homepage, email, and social media. Externally we would run print ads in Guitar World, Guitar Player, and Premier Guitar. Globally, this campaign would be shared with our top distribution partners in Canada, Australia, Japan, China, UK, France, Germany, Italy, Mexico, and Russia. These distributors would use these assets on their own print and digital channels as well as share it with key accounts in their respective countries.
Through Thick & Thin
Since the birth of the iconic Slinky line in 1962, Ernie Ball custom gauge guitar strings have stood by musicians everywhere. From the thinnest top strings to the thickest bottom strings, our time-tested Slinkys remain consistently reliable.
Trusted by history’s greatest musicians including Paul McCartney, The Rolling Stones, Eric Clapton, and beyond—Slinkys have helped shaped the sound of rock and roll for nearly six decades.
Join the legacy. Discover our full collection of strings.
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Creative Director
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Visual Design
Graphic Design
Photography
Copywriting